Following an integrated and extensive Press Relations and Advertising campaign, Pet Expo 2009 attracted over 22,000 visitors and received excellent media coverage.
Below are some of the coverage from National and Regional Newspapers, including The Irish Times, Irish Independent, Irish Examiner, Irish Daily Star, Irish Sun & Irish Mirror.
Newspaper & Magazine advertising
provides complete details on the show,
sponsor recognition, show feature
areas and prize giveaways.
Monthly E-Newsletter keeps show
visitors, exhibitors and sponsors current
on the latest products being introduced
and features stories on the exhibitors
participating in the show.
Radio & TV advertising and promotions
on several key radio stations include
on-air giveaways, interviews and
broadcasts from the show floor.
Internet exposes the show and its
exhibitors to both a local and worldwide
audience on our website.
Direct Mail promotes the show in
Dublin and its surrounding area,
including discount admission coupons.
Posters & leaflets distributed to all Pet
Shops & Vets.
Public Relations Campaigns ensure
media awareness of
the show as the major consumer event
of the year for the pet industry.
Pet Expo 2009 will be bigger & better
and more popular with 1:4 families
who are Dog Owners, the Pet Market
in Ireland is currently estimated to be
worth €194m.
Come and join us at Pet Expo 2009! A
true pet lover’s paradise dedicated to
promoting the responsible ownership
of pets. We are proud to deliver to our
exhibitors and visitors a first class,
consumer pet show.
New for 2009
• World of Cats Showcase
• World of Birds Showcase
• World of Fish and Aquariums
